There aren't really many markets left for the Kardashian-Jenner clan to conquer, seeing as they have the worlds of TV, modelling, beauty, business, fragrance, clothing, accessories, tech and more all pretty much on lock.
However the youngest of the bunch, Kylie, 19, has hinted on Instagram over the weekend that a new business venture is on the horizon - The Kylie Shop.
Kylie (who just announced the release of her first Christmas collection late last week) posted a series of NSFW images that suggested The Kylie Shop would stock lingerie, with each image captioned only with the shop's Instagram handle. Clicking on the handle led you to a page which until last night only featured a huge photo collage of Kylie wearing a red bra, but has since been updated with other images of the line's offerings.
The website only features a large countdown clock that reveals the launch date as December 8.
Kylie posted another photo on Instagram this morning with one of her lingerie-clad images plastered on the back of a hoodie so the range could in fact extend beyond lingerie.
Watch this space.