Update (12/07): Lourdes' first campaign video for Stella McCartney is here and it's everything we hoped for.
With lilac braids and wearing Stella's signature Elyse platform brogues, Lourdes twirls and dances in the dessert for the brand's new fragrance, Pop.
Posting the video on Instagram, Stella McCartney added: "The way Lola moves and performs… I'm transfixed. All her studies that she's doing right now and everything she's done her whole life is sort of shining in front of me and it is amazing."
A longer artistic film for the fragrance will be released later today. For now, see Lourdes first clip below.
Original article (13/03): Madonna's teenage daughter, Lourdes is the latest celebrity offspring to land a campaign. The teenager has been chosen to front Stella McCartney's new fragrance, Pop, alongside three other girls.
"I've known Lola [Lourdes' nickname] since the day she was born, and it's been an amazing experience to see her grow and become an inspiring young woman," McCartney revealed to WWD. "This is her first [campaign], her first everything, she's popped. Lola has popped."
Lourdes stars alongside Amandla Stenberg, Grimes and Kenya Kinski-Jones in the campaign.
Amandla (@AmandlaStenberg) is the latest force to join the POP girl gang! An extraordinary talent and actress, Amandla is a great young girl who has a lot to say and I love that. She’s not afraid to speak her mind, which makes her an inspirational role model for girls all across the world. X Stella #POPNOW
Part 1/2 // “Together as one these strong women are a force to be reckoned with.” - Stella McCartney Introducing the POP by Stella McCartney fragrance campaign featuring four creative talents: musician Grimes (@actuallyGrimes) and performing artist Lola Leon together with actress and campaigner Amandla Stenberg and animal activist Kenya Kinski-Jones. Shot by @_Glen_Luchford. POP will be available worldwide at #StellaMcCartney.com and select Stella stores from March 24th, in @Sephora in the US from March 18th and in select retailers globally by July. #POPNOW
"It's a real, very personal casting. We wanted to try and set a precedent for a new way to look at beauty and a new way to just talk about how young women are allowed to be," the designer added.
Via Harper's Bazaar UK