LVMH To Launch Multi-brand Website

BY Milli Midwood / May 11 2017 / 15:58 PM

And it’s coming sooner than you think

LVMH To Launch Multi-brand Website
Jason Lloyd-Evans

The world's biggest luxury goods group has confirmed their first foray into e-commerce. LVMH will launch their global website 24 Sevres, which has been named after the French street Rue de Sevres, on 6 June.

Inspired by the high-end, and oldest standing department store in Paris, Le Bon Marche, the site will launch in 70 countries and will feature over 150 brands, 20 of which will be from the LVMH’s current portfolio, such as Louis Vuitton, Dior and Fendi. This is a major move for some of the fashion houses, since several sought-after labels like Céline don't have online shopping on their websites. Customers can also expect an array brands from outside the group in the fields of fashion, cosmetics and luggage.

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Ian Rogers, head of digital strategy at LVMH, told Reuters, it will give international clients "very Parisian choices" in the selection of exclusive products. "The idea is to be attractive with unique products, not necessarily have a huge offering,"

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Credit cards at the ready, folks.