The Heiress To Missoni Is Ready To Give Sister Brand M Missoni A New Identity

BY Janvi Thanki / Oct 4 2018 / 21:22 PM

Under the new creative direction of Margherita, the brand will forfeit the traditional fashion week schedule next Fashion Month

The Heiress To Missoni Is Ready To Give Sister Brand M Missoni A New Identity

Margherita Maccapani Missoni returns to the the family business after taking two years to pursue her own personal and professional projects. The daughter of the brand’s president, Angela Missoni, was just announced as the Creative Director of Missoni’s budding sister label M Missoni. Taking over for her mom, Margherita certainly has large shoes to fill with repositioning and further differentiating the budding M Missoni label from the main line.

Missoni Collection

Missoni spring/summer 2019
Getty Images

The young designer expressed her pride in being selected as the best person to lead the new direction for M Missoni, saying: “It’s exciting to have the opportunity to set new paradigms and forge new directions for this brand, all whilst using the Missoni aesthetic which lives within me.”

This major change will hopefully open up new opportunities for creative and financial growth, as the brand sold a minority stake of the company back in June.

Gigi Hadid for Missoni

Gigi Hadid on the Missoni SS19 catwalk
Getty Images

According to WWD, we can expect to see Margherita’s first collection for M Missoni in Spring/Summer 2020. The brand is speculated to abandon the conventional fashion week schedule and instead present flash collections throughout the year. Consider us beyond excited to watch M Missoni grow into its own style identity.