The Islamic Fashion & Design Council (IFDC) has partnered with Milan Fashion Week (MFW) to host a modest fashion party during next month’s sartorial celebrations. The event aims to showcase conservative fashion in the European city and will see four modestwear designers present their work.
The IFDC Award winners from Torino Fashion Week who will showcase their designs includes Saudi Arabia’s Bow Boutique, American label Al Nisa Designs, Brunei-based Chantique and Italian modeswear brand Luya Moda.
Situated in the Milano Fashion Library t in the Tortona area in Milan, the event acts as a platform for these up-and-coming designers to reach a wider audience and potential customers and buyers.
“Italy is currently the fourth largest Muslim population in Europe which is key to the modest fashion demand. This new IFDC initiative is designed to elevate the visibility of modest fashion brands and bring a new awareness of leading designers in this space,” the organisers say in a press release.
The Milan Fashion Week Modest Soiree will take place from 6pm on 24 September.