Today, Miu Miu will launch Miu Miusic, an app that creates personalised video content for consumers to keep and share across social media.
Using an original playlist – composed by DJ Frédéric Sanchez – and unique fashion-show experiences from the current season, Miu Miusic will remix a bespoke video for the user, ensuring no two clips are ever the same.
The app promises to "unlock the shape-shifting world of Miu Miu" and reveal the "exploration of the intersection between music, fashion and technology."
Miu Miusic is an application for iOS, Android and Windows devices, and can be downloaded from 1pm on Monday 22 February.
Via Harper's Bazaar UK