Last season, the big shake-up at Fashion Week was the rise of see-now, buy-now shows but come February, an even bigger change is coming: a growing number of New York Fashion Week shows won't actually be happening in New York...
Rebecca Minkoff is the latest designer moving her Fall 2017 show from New York to Los Angeles, WWD reports. She'll be joining a growing list of designers, including Rachel Zoe, Tom Ford and Tommy Hilfiger, who are opting for a change of scenery come February.
"This season we wanted to take the experience to one of our biggest markets: Los Angeles. Besides allowing her to see the runway show and see the collection, we will give her one of the biggest luxuries that we see our Millennial consumer craving — the luxury of experience," Uri Minkoff, CEO of Rebecca Minkoff, said in a statement.
Minkoff's Fall 2017 show will be staged at The Grove in LA on February 4th, five days before NYFW officially begins. Much like the designer's outdoor SoHo show in September, The Grove show will be open to the public and expects a guest list of somewhere between 5,000 and 10,000 attendees—which makes sense for the designer who's been including her consumers in the runway experience for several seasons now.
Earlier this month, Tommy Hilfiger announced his second collaborative show with Gigi Hadid would be staged in LA instead of New York as well. The duo's runway spectacle will be taking place later in the week on February 8th, just one night before New York Fashion Week officially begins. Meanwhile, Rachel Zoe and Tom Ford announced plans to show their Fall 2017 collections on the West Coast next season as well, but have yet to set official dates.
Does this mean the City of Angels has the power to overtake New York Fashion Week?
Via Harper's Bazaar US