The Yoox Net-a-Porter Group (YNAP) has announced that they will prevent any items made with animal fur from being sold on their website. The fur-free policy will apply to all of the group’s online stores, meaning Mr Porter, Yoox and The Outnet will also be joining Net-a-Porter’s new commitment to sustainability.
The decision builds on YNAP's existing relationship with The Humane Society of the United States, Humane Society International, and Lega Anti Vivisezione. The Group has also joined forces with the Fur Free Alliance’s international Fur Free Program, which seeks to protect animal and environmental rights.
“We have a strong sense of responsibility and recognise the importance of making a positive contribution to society,” said Matteo James Moroni, Head of Sustainability for Yoox. “Our fur free commitment announced today was inspired by a thorough and rigorous educational process with the HSUS and LAV regarding the protection of animal rights. With a range of initiatives, partnerships, and innovations, our goal is to act as an industry-wide catalyst for change in the industry, sharing knowledge, innovating and leading by example.”
Net-a-Porter is the latest fashion brand to jump on the sustainability bandwagon, with Armani announcing their new fur-free rule last year and Stella McCartney’s spring/summer 2017 collection featuring slogan-clad shirts with messages like "No fur" and "No leather.”
Stella McCartney spring/summer 2017