Luxury e-tail platform Net-a-Porter will be launching in the Middle East, WWD has confirmed. In an exclusive online interview, Alison Loehnis, president of Net-a-Porter and Mr Porter, announced that plans for the region include Arabic language, content localisation and a state-of-the-art distribution centre in Dubai. The launch, which will arrive in the UAE towards the end of 2019, will also see same-day delivery plus Net-a-Porter’s popular ‘You Try, We Wait’ personal shopping service.
Alison Loehnis at the launch of Net-a-Porter's Ramadan capsule collection in Dubai
The Middle East represents 7 percent of Net-a-Porter and Mr Porter’s overall business and has a much higher percent of EIPs (extremely important people) compared to the rest of the world. “In this region we have 12 percent,” Loehnis confirms – a much higher statistic than the average 3 percent.
WWD also reports that in the Gulf region, 71 percent of all sales come from mobile devices, compared to the global average of 50 percent. “The Middle East is on the frontier of change,” says Loehnis. “The store is now in your pocket.”
This launch will be the fourth global distribution center for YNAP after London, New York and Hong Kong.
Roll on 2019!