It's been a big day for regional fashion and beauty news, with Sephora UAE announcing the launch of their e-commerce site beginning next month, and now Net-a-Porter is set to introduce same day delivery to our very thankful shores, according to the Business of Fashion.
The publication interviewed Federico Marchetti, the CEO of Yoox Net-a-Porter, who said that since the merger the company had been investing in a range of new technologies. He touched on the success of the introduction of sea plane deliveries in The Hamptons across the summer saying "it did very well", as well as the butler service Yoox introduced in China whereby the courier waits for 15 minutes whilst the customer tries on the clothing and if an item needs to be returned, they take it with them on the spot.
Marchetti described Dubai as "a key market" for the company, which is unsurprising given the spending power of the women in the region. Earlier this year, Bazaar spoke with Sarah Rutson, the vice president of global buying, about the buying habits of the Middle East and it was revealed that the Middle East has the second highest number of EIPs (extremely important people) after the UK and that Saudi Arabia has the highest average order value.
Back in April, news broke that Mohammed Alabbar had bought four per cent of Yoox Net-a-Porter shares for just shy of Dhs417 million, a move which many speculated heralded the site's desire to expand further into the region. This latest announcment could very well be the first product of that partnership.
There was little explanation of when the service would roll out, though Bazaar is told it will likely not be until early next year. Watch this space.