Middle East’s premier luxury e-commerce brand Ounass has launched new eco-friendly boxes to demonstrate its committed efforts towards a greener, better future. Made locally from recycled materials, Ounass’ new boxes will serve to reduce waste to contribute to the health and wellbeing of the planet.
In light of the global outcry to the tragic Amazonian fires, this sustainable step from Ounass is a welcomed breath of fresh air. The luxury platform is actively using its authoritative position in the Middle East fashion industry highlight the urgency of consciously adopting a sustainable mindset. As an esteemed leader in the luxury market, the introduction of Ounass’ recycled, eco-friendly new packaging option further serves to disassociate common misconceptions around the ‘quality’ of recycled materials; shifting the very notion of luxury.
Although the eco-friendly boxes will be the default packaging option for all orders, Ounass customers will continue to be given the option to switch to classic boxes at check out. By being given an option, customers will have to consciously decide if they really need the signature packaging or if they could use this opportunity to be kinder to the planet. Regardless of their decision, they will be reminded of their social responsibility every time they shop. Well done Ounass!