Two weeks ago, Raf Simons announced his very first collection for the house of Calvin Klein, titled 'By Appointment' and comprised of 14 made-to-measure pieces. Appointments for what is essentially Calvin Klein couture are open from April 1. However that's not the only change Raf has implemented since he was named COO of the brand back in August of last year.
Overnight, Raf revealed a new take on the brand's logo via Instagram (his medium of choice for large announcements with the label - the aforementioned By Appointment collection was also revealed on the social media site), stating that it is "a return to the spirit of the original" and that it acknowledges "the founder and foundations of the fashion house."
Raf designed the logo in partnership with art director and graphic designer Peter Saville, with whom he worked on his A/W03 collection for his own menswear line.
Raf is set to show his first official ready-to-wear collection on February 10 during New York Fashion Week, and it seems he's setting up the expectation that the new Calvin Klein will incorporate its legendary history in one way or another.
With the fash pack gravitating heavily towards logos for the new season (thanks, once again, to Alessandro Michele at Gucci, as well as Demna Gvasalia at Vetements), there is perhaps no better time to introduce a new CK logo to the mix. We guarantee it's only a matter of time before we're seeing it everywhere.