Au revoir, Paris, Riri has decided that after showing the last two seasons of her Fenty Puma collection in the French capital, she's bringing her brand back to the city where it all started - New York. Launched during New York Fashion Week in 2016, Rihanna's collaboration with sportswear giants Puma has proved to be a commercial and critical success for both labels thanks to her streetwear meets urban aesthetic and the input of different creative partners each season including her long-time stylist, Adam Selman.
Fenty by Puma's first collection in New York
Announced as the Puma's creative director in 2014, Rihanna's first show at 23 Wall Street in New York received largely positive feedback from the fashion community with many praising the versatility of her unisex collection at an accessible price point. For Spring 2017, the signer, who has also collaborated with Dior and Manolo Blahnik, took her show to Paris, debuting a much softer, more feminine side to her brand at the Paris’ Hôtel Salomon de Rothschild.
Fenty S/S17 at the Paris’ Hôtel Salomon de Rothschild
In true Rihanna style, Fenty was reinvented once again for A/W17 as she took over the Bibliothèque Nationale de France for a celeb-packed show with models walking down the makeshift runway against a backdrop of books in school girl-inspired athletica and pop-punk looks.
A look from Fenty A/W17 held at the Bibliothèque Nationale de France
We'll have to wait until September to see what sartorial gems she comes up with next.