Selena Gomez Announces A New Partnership With Puma

BY Erica Gonzales / Sep 19 2017 / 14:05 PM

She's following in The Weeknd's footsteps

Selena Gomez Announces A New Partnership With Puma
Selena Gomez/Instagam

Selena Gomez is the newest celebrity brand ambassador for Puma. The singer, actress, producer, and social media queen made the announcement this afternoon to her over 127 million followers on Instagram. 

"Officially a part of the fam @puma #pumapartner," she captioned a photo of herself sporting Puma gear.

Officially a part of the fam @puma #pumapartner

A post shared by Selena Gomez (@selenagomez) on

The brand also shared an image of the singer on its own Instagram page. "Fearless talent and [crown emoji] of Instagram joins the family. @selenagomez #DoYou," the caption reads.

Puma also shared a behind-the-scenes video, which Gomez shot in between photo shoots.

Gomez's partnership with Puma comes a year after her boyfriend, The Weeknd, took on the same role. His collaboration, announced in September 2016, resulted in a new shoe design this year. There's no further info on Selena's partnership at the moment, but we wonder if her deal comes with a sneaker design, too. Other stars who have repped the brand include Rihanna, Cara Delevingne, and Kylie Jenner.

Of course, Gomez is no stranger to brand collaborations. The star signed a $10 million deal with Coach in December and has since gone on to star in its Spring 2017 ads and release a capsule of her designs. 

After revealing she underwent a kidney transplant this summer, Selena Gomez shows no signs of slowing down.

Update: Gomez is expected to collaborate with Puma and star in the brand's ads for its Phenom sneaker. She teases that they "already have some cool projects in the works," according to the press release.

The multi-hyphenate star is reportedly raking in $30 million for the deal, which is slated to last for about two years, according to E! News.

Via Harper's Bazaar U.S.