The Modist Partners Up With Farfetch To Make Modest Fashion More Accesible

Modest, Modest Fashion, The Modist, Farfetch, Fashion Technology
The Modist
The UAE's own luxury e-commerce boutique partners with Farfetch in the name of modesty and diversity

Dubai-based digital boutique The Modist pairs up with international fashion platform Farfetch to reach the modest fashion market internationally. The Modist's entire site will now be accessible on the fashion giant's online store and will soon drop a collaborative capsule collection called LAYEUR. 

In celebration of making global waves, The Modist launched a campaign that is all about championing diversity and reaching modest high fashion consumers worldwide. With a brilliant cast of models of all ages, races, and body types, the campaign showcases clothing that proves style and modesty are not mutually exclusive.

Founder and CEO of The Modist, Ghizlan Guenez, said in a statement: "We are thrilled to be partnering with Farfetch focused exclusively on luxury modest fashion that changes the fashion game...As we grow our partnership with Farfetch, we continue to drive The Modist with the purpose of empowering women and heralding a new era of diversity and inclusiveness."

From glamorous frocks to elegant footwear, shop The Modist x Farfetch style edit here. Scroll on to see shots from the campaign.

The Modist

The Modist

The Modist

The Modist

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Modest, Modest Fashion, The Modist, Farfetch, Fashion Technology
The Modist