Luxury jewellery brand Tiffany & Co. have released a short clip teasing their upcoming Super Bowl ad. The campaign which will debut during one of the biggest annual events in America will be seen by over 100 million people on Monday 6 February and will be the first time they air an ad during the American Football championship game.
Set to perform during the famed half time show, Lady Gaga will be headlining following the campaigns premiere. Promoting their latest jewellery line, Tiffany HardWear a short clip has been released showing us exactly what is to be expected. Channelling style icon Audrey Hepburn, Gaga appears firstly in a black tuxedo followed by a cashmere sweater and of course donning pieces from the collection.
Speaking to camera Gaga says, “I always want to be challenging the status quo. It's who I am. I love to change. It's pretentious to talk about how creative you are. I don't feel that way at all,' she adds. 'I think it is empowering and important, and I'm coming for you.' Shot by fashion photographer David Sims and styled by fashion legend Grace Coddington, the Super Bowl Tiffany & Co. ad is sure to be just as iconic as the brand itself.
See the clip below: