Tommy Hilfiger is making the most of technology when it comes to his New York show on Monday February 15. After announcing the creation of fashion's first "Instagram pit", Hilfiger has now revealed plans to integrate Apple Watch technology into his catwalk show.
With a simple swipe of the wrist, guests wearing Apple Watches at Tommy Hilfiger's autumn/winter 2016 show will enter first via a fast lane. Using the app, GPS Radar, they will be able to receive invites, send RSVPs and check in at the door to avoid queuing.
"Digital innovation is changing the industry faster and faster every season and we're always excited to be on the forefront of those changes," the designer said.
Watch this space.
Via Harper's Bazaar UK