Called Move, Elisabetta Franchi’s first activewear range includes a variety of pieces, including bodysuits, T-shirts, oversize sweatshirts, leggings and jumpsuits. The apparel items, which come in a colour palette of soft pastels such as dusty pink and ivory, feature feminine details such as fringes, gold piping and embellishments.
The head-to-toe line also includes stand-out gym bags, backpacks, wristbands and hairbands, some of them featuring the label's signature logo and star pattern, while the shoe offerings range from slip-ons to running sneakers and boxing shoes.
While creative director Elisabetta Franchi used gym-friendly materials such as neoprene and other technical fabrics, she also incorporated elements such as tulle and mesh, elevating the look and feel of the clothes.
The brand, which has dressed celebrities such as Kim Kardashian in the past and shows its ready-to-wear collections during Milan Fashion Week, will debut the collection online and at its boutiques worldwide next week.