Go Behind-The-Scenes At Fendi's 90th Anniversary Show At The Trevi Fountain

BY HARPER'S BAZAAR ARABIA / Jul 26 2016 / 21:11 PM

​Discover the story behind the fashion spectacle with CNN Style

Go Behind-The-Scenes At Fendi's 90th Anniversary Show At The Trevi Fountain
Getty Images

While Fendi's 90th anniversary show at the Trevi Fountain was undeniably a visual spectacular - and arguably the most talked about fashion event in recent years - there was more to the event than just an aesthetically pleasing setting. 

In 2012 the storied Italian fashion house invested 2.6 million euros towards restoring the world-famous monument, an initiative which allowed them to "give back" to the city in which Fendi was born.

"We had an idea and a dream to one day stage a fashion show at the Trevi Fountain," Pietro Beccari, Fendi chairman and CEO, told CNN Style. "Four years later, here we are."

The couture display was the first - and, most likely, the last - ever show to be staged at the historical site, which saw models including Kendall Jenner and Bella Hadid walking across the water. 

"I sat in the front row and watched a procession of magical looking creatures wearing fairy tale outfits," said Harper's Bazaar UK editor-in-chief Justine Picardie. "You're reminded, when you actually see the extraordinary couture pieces, of the 90 year legacy of the artisanship of Fendi - and there really is something magical about that."

Go behind the scenes at the extraordinary show with CNN Style in the video below:

Via Harper's Bazaar UK