Synonymous with polished, boho glamour, Chloé has delivered yet another love letter to its famously French aesthetic with its spring/summer 2017 campaign.
Whilst the house's overall message may be the same, the cast fronting the collection is new. Two of the brand's favourite runway models, Luna Bijl, an 18-year-old motorcross enthusiast from Holland, and Danish beauty and ex-professional tennis player Ukrikke Hoyer, step in front of the camera to embody creative director Clare Waight Keller's vision of a carefree, French mood. "For me this collection is about going back to the roots and simplicity of French style, for effortless clothes in beautiful proportions," the British designer said of the collection. "Square volumes and crisp fabrics keep the message strong and graphic, with a hint of floral innocence."
Shot by Birmingham-born photographer Charlotte Wales, who has worked with everyone from Chanel to Céline, the models are draped in romantic fabrics with pleats and ruffles aplenty and the images are set against a warm summer backdrop. Echoing the senitments of sisterhood with their hashtag #ChloéGirls, the collection, which is available for pre-order now on Chloe.com, celebrates natural, effortless beauty at its French best.
There's no word yet on whether or not this will be Keller's official swan song for Chloé, as it was announced she will not be renewing her contract with the fashion house after March this year. She has been at the helm since 2011. Rumours are rife that her successor is to be Natacha Ramsay-Levi, who was Nicolas Ghesquière's second-in-command at Louis Vuitton.