It would seem Millennial pink isn't going anywhere, with Nike launching a new collection dedicated to the hue. The 24-piece Chrome Blush collection includes trainers, tees, sports bras and even a water bottle in the particular shade of pink.
The collection is available on the Nike UK site. To promote the line, Nike has released a series of adverts featuring international athletes such as Olympic swimmer Kapas Boglarka, yoga instructor Klara Pokorna, and dancer and choreographer Jana Vrána.
Featuring accents of black, grey, silver and rose gold - prices start at £17.95 (approx Dhs90) for the water bottle, going up to £129.95 (approx Dhs620) for the Retcon DSX Flyknit (below).
The tagline for Nike's new collection is: "Where strength meets style". The Chrome Blush line follows other fashion-inspired releases, including collaborations with designers Olivier Rousteing, Jun Takahashi, Kim Jones and Riccardo Tisci to tie in with last year's summer Olympics.
Expect to see the Chrome Blush line popping up in your Instagram feed.