The way we shop for jewellery is changing. It wasn't so long ago that retailers and customers alike would scoff at the idea of purchasing fine jewellery online, but now there's never been more choice or availability. With more and more big-name labels turning to e-commerce for the first time, there's also a whole new breed of website bringing us brands, trends and pieces that we didn't know we needed.
From exceptional gems to contemporary fine jewellery, here's all you need to know about finding what you want online.
Scarab bangle, Dhs14,135, Bibi Van Der Velden
Launched just this month, jewellery designer Bibi Van Der Velden founded Auverture out of a desire to give fine jewellery a story and world of it's own. "It's a place where you can immerse yourself; where each of our stories are there, waiting to be told." The website has launched with an impressive line-up of leading international jewellers, with each piece expertly curated and given life to through telling the stories behind the designs.
Shop more at auverture.com
Earrings, Dhs51,800, Michael John Jewelry
If it was once necessary to trawl the globe for the most exceptional jewels, then Jewel Street is the experience in digital form. A new luxury online platform that connects customers to over 250 luxury and fine jewellery designers and boutiques around the world, it's a one stop shop for remarkable treasures. The site also has a person concierge service for a more bespoke experience.
Shop more at jewelstreet.com
Antique ring, Dhs20,759, Hall Antiques
Founded in 2014, Hall is a British jewellery website that is bridging the gap between vintage, fine and fashion jewellery. Each piece – including the store's eponymous line, Hall Collection, as well as the brands they stock – features 9kt or 14kt gold with conflict free diamonds and real gemstones. But don't let that scare you; you needn't be a multi millionaire to buy these jewels. With a covetable selection from vintage pieces, guest designers and Hall collection, there's something here for everyone.
Shop more at hall-collection.com
Necklace, Dhs984, Pariah
Christie Wollenberg founded Otiumberg in 2015 with a simple mission: to give shoppers a single destination where they could find contemporary fine jewellery for under Dhs1,500. A hefty task, but one she has accomplished through scouring the web and social media for the best designers around the world. The proof is in the pricing: with rings from Dhs95 and necklaces from Dhs240, you needn't wait for a special occasion to purchase one of these treasures.
Shop more at otiumberg.com
The Hoop Station
Hoop earrings, from Dhs292, The Hoop Station
If you've ever gone from site to site, store to store in search of the perfect hoops, you'll know that it can feel like an impossible task. Thankfully, Georgiana Scott recognised the issue and launched The Hoop Station: a collection of hoop earrings that are made in Italy to suit every need, large or small. From the elusive simple tiny hoops to large hoops adorned with multiple hoops, you won't be disappointed by the selection.
Shop more at georgianascott.co.uk
Prices approximate. Via Harper's Bazaar UK