As if EASTWAVE wasn't already helping out the MENA region's talent enough by providing a platform where homegrown heroes designers can showcase their collections to a worldwide audience, they've now announced a new intiative in support of the Beirut relief efforts...
The virtual pop-up has announced it will donate a percentage of all sales to trusted Lebanese charities, in light of the Beirut explosion.
EASTWAVE Concept describes itself as a 'fluid and transformative experience that accommodates sustainable operations and enables brands to reach new customers worldwide’.
Curated by Dana Mortada of Fashion Collective LA, Judy Daghestani of LFHM Middle East and Christian Daccache of BUREAU DES CRÉATEURS, and with the support of TATA PR agency based in LA, the goal of the pop-up is to support MENA designers in showcasing their stories to international audiences who care about bespoke and artisanal craftsmanship from the region.
EASTWAVE Concept first shared the news on their Instagram account.
Whilst also promoting various products that can be shopped on their website with a percentage of every sale donated to trusted Lebanese charities.
Lead image courtesy of instagram/ eastwaveconcept