Exclusive: JW Anderson’s Jonathan Anderson On Collaborating With Yoox and Rethinking Fashion

BY Sarah Joseph / Jun 18 2020 / 09:00 AM

“We are in a period right now where tremendous change is possible. We’re reexamining things and rethinking what fashion is and how fashion works. This has definitely been a difficult period…”

Exclusive: JW Anderson’s Jonathan Anderson On Collaborating With Yoox and Rethinking Fashion

In celebration of its 20th anniversary luxury fashion online retailer Yoox is partnering up with British fashion label JW Anderson to mark the special occasion with a new capsule collection.

The history between the two brands goes back to 2011 when JW Anderson was first featured on The Next Talents. Since then the brand has evolved into an internationally renowned and award-winning fashion house known for its playfulness, innovation and inclusiveness within its designs.

The capsule collection will incorporate elements from JW Anderson’s archives, pulling on familiar themes and codes to create a one-of-a-kind looks. Naturally, elements of muted aristocratic elegance and patchwork detailing will be present within the collection, reflecting the brand’s heritage.

Harper’s Bazaar Arabia caught up with Jonathan Anderson, founder and creative director of JW Anderson, as he shared his insight into the collaboration and his thoughts on the ever-evolving fashion industry in an exclusive interview below.

Harper’s Bazaar Arabia (HBA): How has the collaboration with Yoox come about and what triggered your interest? How would you describe the JW Anderson x Yoox capsule collection?

Jonathan Anderson (JA): I remember when Yoox first approached us about doing something for their 20th anniversary and I thought it would be interesting to do something that looked at things we have done in the past at JW Anderson. We have a history with them going back to 2011 so I thought we should bring back some JW Anderson themes and update and reinterpret them for the capsule.

JW Anderson x Yoox capsule collection skirt

HBA: Walk us through the creation process and narrative of this capsule. Was it a conscious decision to present some of JW Anderson iconic styles as a celebration for this anniversary? What do you consider as JW Anderson’s codes?

JA: We really looked at what we thought would make sense for the capsule and created some asymmetric pieces, a shirt dress and a skirt, and a patchwork trench coat. Patchwork is a recurring JW Anderson code and I think the colour palette feels very British in a way and Britishness is a part of our DNA.

HBA: Why have collaborations become so important in the fashion industry? How do you see this dialogue between JW Anderson and Yoox, amongst your very wide spectrum of collaborations?

JA: It’s so important for me, working in fashion – and in my life, in general – to stay curious. Curiosity is how we stay relevant and interesting, and I think by working on collaborations you’re exposed to different ways of doing things, of designing clothes or different ways of seeing things.

The capsule for Yoox was about creating something special for both brands at the right time for Yoox and their anniversary.

JW Anderson x Yoox capsule collection signature bag 

HBA: You once said the most interesting about collaboration is finding something new. What newness do you find in Yoox this time?

JA: When we were discussing the collaboration this idea of beyond trends was mentioned by Yoox and that’s something I have always identified with, and something we have in common. That helped guide the collection and offering something new yet clearly JW Anderson at the same time.

HBA: How do you want customers to wear this capsule collection?

JA: However they want. There are pieces that can be dressed up or down. It’s really about people wearing it in a way that makes them happy.

HBA: What changes would you like to see happen in the fashion world?

JA: We are in a period right now where tremendous change is possible. We’re reexamining things and rethinking what fashion is and how fashion works. This has definitely been a difficult period but a positive thing I have been able to take away is slowing down a bit and appreciating my surroundings.

Image courtesy of Yu Cong

JW Anderson x Yoox will be available on yoox.com in mid-June.

Images supplied


Download Our Complimentary App