Here's How The Fashion and Beauty Industry Celebrated #EarthDay

BY Sarah Joseph / Apr 23 2020 / 12:45 PM

Designers, brands and models took to Instagram to share what they’re doing to reduce their carbon footprint

Here's How The Fashion and Beauty Industry Celebrated #EarthDay

The fashion and beauty industry banded together on Earth Day 2020, with many notable fashion houses and supermodels making a promise to cut down on plastic consumption and utilize recycled materials whenever possible. From vegetable patches to eco-friendly collections, here’s what they’re doing to support the health of our planet.

Ralph Lauren

American fashion company Ralph Lauren pledged to use 170 million plastic bottles in their products and packaging by 2025, in hopes to reduce the amount of plastic that ends up in our oceans and landfills. Their Earth Polo collection is made entirely from plastic bottles and is created by using a waterless dyeing process. 

Vivienne Westwood

The fashion house known for referencing climate change on the runway has pledged to put pressure on the industry to be more environmentally-friendly. It has also committed to having 100% of its wood pulp-derived fabrics FSC-certified by 2021, and will prioritize Next Generation viscose within its designs as it becomes more readily available.

View this post on Instagram

Together with @canopyplanet we are celebrating #EarthDay with the release of the video ‘Vivus’ created by @aidanzamiri featuring a poem by spoken word artist & activist @kai_isaiah_jamal - with the aim of drawing attention to the direct link between the clothes we wear and the destruction of the world’s Ancient and Endangered Forests. We have made a commitment to protect the world’s most vital forest ecosystems in our supply chain by ensuring that no virgin wood pulp used to make or package its products comes from areas connected to de-forestation and forest degradation, and only comes from responsibly managed forests. The supply chain today is opaque but, with the help of Canopy, Vivienne Westwood is putting pressure on the industry and working with its suppliers to make this a reality. It has committed to 100% of its wood pulp derived fabrics being FSC certified by 2021, and will prioritize Next Generation viscose as it becomes available. #EARTHDAY #MIRRORTHEWORLD

A post shared by Vivienne Westwood (@viviennewestwood) on

Origins

The brand powered by nature has always been dedicated to helping consumers make mindful decisions and create safe, high-performing products that deliver visible results.

As they continuously strive to take care of the earth—from using manufacturing processes that help reduce the impact on the environment to planting trees worldwide – Origins prides itself on the fact that over 55 percent of their packaging is recyclable, refillable, reusable, recycled or recoverable; the beauty brand plans to increase that percentage to 80 percent by 2023.

Stella McCartney

Whether it’s creating products from vegan materials or looking at sustainable solutions to manufacturing their latest collection, this luxury powerhouse believes every day is Earth Day.

Going forward, the brand will continue to decarbonize operations, support regenerative agriculture, campaign to restore our forests and switch to renewable energy sources.

Lush

The brand known for their deliciously-scented soaps and bath products celebrated Earth Day differently this year, by focusing on community building and online activism with #EarthDayLIVE.

Alessandra Ambrosio

This Brazilian supermodel is an ardent lover of the ocean and is an ambassador for Bottletop's environmental campaign #TogetherBand, and uses her platform to fight for cleaner oceans. Ambrosio revealed she and her family had started “trying to avoid plastic as much as we can, like drinking from glass bottles of water” and are working on cutting out plastic bags and plastic straws from their routines.

Burberry

This British Luxury fashion house has embraced change this Earth Day with their outerwear essentials - which include their hooded cape and timeless trench coat updated in ECONYL® , a recycled nylon created from regenerated fishing nets, fabric scraps and other nylon waste.

Shanina Shaik

The Australian supermodel and Bazaar January 2020 cover star has vowed to begin a Meatless Mondays in her household, and will now bring along a reusable water bottle and reusable grocery bag with her at all times. She also started she wants to grow a vegetable garden.

Lead image courtesy of Instagram/shaninamshaik


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