Just as H&M was set to launch another iconic designer collaboration at the beginning of August, this time with the Lebanese womenswear brand Sandra Mansour. A devastating blast ravaged the streets of Beirut, causing widespread devastation to homes, families and businesses on August 4, before the release date. Understandably, the Swedish high-street retailer and Lebanese designer both agreed to postpone the launch following the tragic event.
Now, almost a month later, the collection has officially arrived in stores – and with it a donation of $100,000 (approx. Dhs367, 295) to the Lebanese Red Cross on behalf of the H&M foundation.
The 15-piece collection is now available in H&M stores and online. Titled 'Fleur de Soleil', the collaboration was inspired by feminine artists, such as Bibi Zogbe and Lena Leclercq, resulting in the gothic yet feminine and ethereal pieces.
Sandra Mansour, like so many of her fellow Beirut-based designers, was impacted by the explosion. She shared the destruction and debris that shattered her show room, along with words of support and solidarity with her country folk stating "Our heart and soul is aching for our Lebanon. Praying for all the victims of this horrific event. To all those lost, may Your Souls Rest in Peace, and to all those effected, we are here to help. Praying for our Lebanon. May God bless and protect this nation and it’s people. Stay strong beautiful Lebanon.”
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As Lebanese, we are collectively and tirelessly working to rebuild our Beautiful City and Country. We are profoundly touched by H&M and the entire Team's support and understanding during these unprecedented times. Their generous donation of $100,000 will go to the Lebanese Red Cross, @lebaneseredcross to support first responders and victims of this tragic event. We are truly touched & thankful, The SM Team #lebaneseredcross #hm #sandramansour #SandraMansourxHM
Sandra’s collaboration with H&M is the Swedish brands first partnership with an Arab designer, following in the path of Fashion icons such as Alexander Wang and Karl Lagerfeld. Understandably this career moment must feel bittersweet, Sandra stated in a recent instagram post that "During these dark times, we are heartened by both H&M and the world's support for Lebanon. We believe in the power of light and spreading it."
H&M joins brands including: Repossi, Christopher Esber, NAFSI, Talar Nina, 1998 and Chanel to name a few, with their donation to help those affected in Beirut.
Lead image courtesy of Instagram/sandramansour