In April 2020 YSL announced its decision to forgo Paris Fashion Week, becoming the first fashion house to indicate a significant shift within the fashion cycle was on its way. As of yesterday, this change has been further cemented with two more fashion weeks: Paris and Milan announced their decision to go digital in July.
Image courtesy of Jason Lloyd Evans/ Elie Saab Haute Couture SS '20
In a statement by the Fédération de la Haute Couture et de la Mode on Wednesday, Paris Fashion Week is noted to take place from July 9 to 13, and will focus primarily on film and video formats; following closely will be Milan Fashion Week.
Organized by the Camera Nazionale della Moda Italiana, Milan Fashion Week will take place from July 14 to 17 and will showcase men's spring/summer 2021 collections as well as men's and women's pre-collections. In a bid to help companies market and promote their collections, the move will allow for brand engagement without the need to obstruct social distancing requirements.
Image courtesy of Jason Lloyd Evans/ Autumn Winter Haute Couture Giorgio Armani AW '18
The decisions in Milan and Paris have already created a domino effect with Giorgio Armani soon after, announcing changes to the format of his Emporio Armani and Armani Privé shows.
At present, Emporio Armani is scheduled to merge men's and women's collections together in September in a format that is yet to be decided. While collections under the haute couture brand, Armani Privé will be postponed to January 2021 and will take place in Milan, as opposed to Paris. Armani has noted the collection will be "seasonless," and include "garments suitable for winter as well as lighter pieces for summer”
While Paris and Milan have now officially joined the ranks of London Fashion Week, who announced its decision to go digital back in April, Women's Fashion Week in September remains uncompromised with catwalks and non-digital events still making up majority of the agenda.
Images by Jason Lloyd-Evans