Viva Bow: Salvatore Ferragamo's Newest Bag Exudes Timeless Elegance

BY Caty Penza / Jun 24 2020 / 08:00 AM

The Italian luxury brand has come out with a new contemporary classic: the Viva Bow bag

Viva Bow: Salvatore Ferragamo's Newest Bag Exudes Timeless Elegance

Youthful, modern and versatile: the Viva Bow bag by Salvatore Ferragamo is the newest addition to the Viva family. Originally created to compliment the Viva shoe, the bag is a must-have piece for anyone who cherishes a feminine yet contemporary touch to their outfits.

Both designed by creative director, Paul Andrew, the duo reflect the aesthetic ancestry of the house, paying homage to the classic Vara pump (and its iconic grosgrain bow) created by Fiamma Ferragamo in 1979.

Available in two different sizes, the Viva Bow bag features plenty of room to fit all of your daily needs. It comes with a detachable leather strap that allows for the bag to be flexible in ways it can be worn; cross-body, over the shoulder or held as a clutch.

“The Viva Bow bag is the latest addition to a new generation of Ferragamo design that forwards our house’s storied heritage of innovation." said the creative director of Salvatore Ferragamo, Paul Andrew. "The bow is a motif that ties Ferragamo to its past, gives context to its present, and offers infinite opportunities to be explored in the future. I’m excited to see how our Ferragamo family will play the already well-received Viva shoe against the Viva Bow bag - whether matching, complementary or contrasting, the choice of colour and fabrication combinations that can be played between the two categories is kaleidoscopically broad," 

Staying true to the Ferragamo spirit, the Viva Bow bag will add an element of timeless class to any look.The collection is available on Farfetch and in Salvatore Ferragamo stores from July 10. 

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Images courtesy of Salvatore Ferragamo

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