Watch | Dana Hourani Is Redefining Creative Possibilities With Dior’s New Bobby Bag

BY Aria Mehta / Jul 14 2020 / 17:00 PM

The social media sensation teamed up with the luxury French fashion house to celebrate the release of its newest it-bag by creating an avant-garde short video

Watch | Dana Hourani Is Redefining Creative Possibilities With Dior’s New Bobby Bag

“Being creative requires leaving your comfort zone.”

Dior and Dana Hourani have joined forces to create a short film to honour the upcoming release of the maison’s newest it-bag: Dior Bobby Bag.

The Lebanese visual artist and singer – known for her singles “Ella Enta” and “Lahza” – has put a very creative spin on depicting the link between fashion, creativity and the subconscious. In the video, Dana can be seen in different looks from Dior’s Fall 2020 collection, as she moves about her home while narrating her thought process, in a very stream of consciousness manner.


The Dior Bobby Bag is set to launch this Fall 2020. The modern, contemporary bag is a timeless piece that conveys liberation, self-confidence and elegance. It’s also a subtle tribute to Christian Dior’s dog, Bobby, whom the bag is named after. The bag is adorned with the iconic “CD” initials and comes in three different styles, along with four different colours: black, cream, camel and blue Dior Oblique canvas, while conveying a sense of liberation, self-confidence and elegance.

Dior’s Bobby Bag is set to launch in stores in Fall 2020.

All images supplied by Dior.