Kim Kardashian West Expands Kimoji Clothing Empire

BY Samantha Hamilton Rushforth / Jan 24 2017 / 14:31 PM

Breaking the internet with leggings, slippers, make-up bags and more

Kim Kardashian West Expands Kimoji Clothing Empire
Kim Kardashian West Expands Kimoji Clothing Empire
Jumper, Dhs220, Kimoji
Kim Kardashian West Expands Kimoji Clothing Empire
Socks, Dhs33, Kimoji
Kim Kardashian West Expands Kimoji Clothing Empire
Fur slides, Dhs220, Kimoji
Kim Kardashian West Expands Kimoji Clothing Empire
Jumper, Dhs220, Kimoji
Kim Kardashian West Expands Kimoji Clothing Empire
Shorts, Dhs165, Kimoji
Kim Kardashian West Expands Kimoji Clothing Empire
Bralet, Dhs133, Kimoji
Kim Kardashian West Expands Kimoji Clothing Empire
Earrings, Dhs92, Kimoji

2017 is off to a great start for Kim Kardashian West. Putting the trauma of her robbery in Paris well behind her, January has seen the star officially return to social media, jet to Dubai for her first public appearance and focus once again on her ever-expanding business ventures. Releasing new merchandise via her eponymous website including a fresh crop of sweaters and T-shirts, Kim is set to follow in the footsteps of husband Kanye's hugely successful Yeezy collection with her own branded pop-up shops exclusively for Kimoji merchandise.

#KIMOJI

A photo posted by Kim Kardashian West (@kimkardashian) on

 

Already modelled by sister Kourtney and Kim's personal assistant Steph Shephard on Snapchat, the new items add to an impressive roster of emoji-themed gear designed by the 38-year-old including portable phone chargers, car air fresheners, socks, swimwear and more adorned with her face, figure and favourite catchphrases like 'Lit' and 'Savage' that repeatedly sell out online. 

The release of her Dhs7 Kimoji app, which immediately charted at number 1 on iTunes, marked Kim's second foray into the world of technology having previously released her celebrated gaming app Kim Kardashian: Hollywood in 2014. The commercial success of this venture, as well as her own branded Kim Kardashian West app that mimics her website content landed her on the cover of Forbes Magazine in July 2016 as the publication branded her a 'Mobile Mogul', earning $160 million from her gaming app alone.

 

Never one to shy away from a new business opportunity, Kim's company, the aptly titled 'Kim's A Princess Inc.' have now filed documents requesting permission to sell her accessory and clothing items via global pop-up shops this year, giving her millions of fans worldwide direct access to their favourite Kardashian-themed pieces. No doubt wanting to emulate sister Kylie's clothing success, the youngest Jenner has already seen impressive sales from her Kylie branded collection which launched alongside her much-hyped make-up line in a pop-up store in California last year. The shop became so popular, staff had to limit customers to 4 items per purchase and security were brought in to stagger the hour-long queue outside the pop-up. Your move, Kim.