Just as brother-in-law Kanye West trademarks his name for a solo cosmetics line the youngest Jenner has quickly added new products to her already hefty beauty portfolio.
Introducing her first highlighters, dubbed 'Kylighters,' the 19-year-old has released six pearlescent shades embossed with her now-iconic liquid dripping motif. Ranging from a soft silver shimmer perfect for cooler toned skin to a daring bronze that will warm up anyone's cheekbones she's named the shades, Banana Split, French Vanilla, Salted Caramel, Cotton Candy - which Kylie admits is her favourite shade, Chocolate Cherry, and Strawberry Cheesecake.
Just as the teen is celebrating even more branded products, which will reportedly include her first separate blushes as well this year, her sister's husband is making moves to start his own beauty business. The rapper and fashion designer has reportedly filed paperwork to launch a cosmetics brand named Donda after this late mother who passed away from surgery complications in 2007.
Whilst a beauty line might appear to be a random addition to his mostly musical and apparel-focused portfolio, including a new childrenswear line with wife Kim Kardashian-West, Kanye did in fact have cosmetic ambitions in 2012.
Under the new filing, his label can include both men's and women's beauty products such as creams, perfumes, haircare and make-up, and we have no doubt that the always-creative Mr. West will give young Kylie a run for her money.