Pop group Now United and Pepsi have announced a region-wide talent search to complete the line up of their mega-band. The hunt will take place across the Middle East and North Africa (MENA) to find the next star to join the world’s first global pop group, created by music industry icon Simon Fuller.
The search follows a stunning live performance from the group last month in Dubai for the launch of Pepsi Black. The event was filled with dedicated fans and influencers from around the region. Currently comprised of 14 young artists, each from different countries, and Fuller sees the addition of a new member from the MENA region as a natural and important move.
The search will deepen links that Pepsi shares with Fuller and the innovative group, and emphasise the brand’s enduring commitment to supporting emerging music artists in the region and globally. Now United also takes center stage in the international “For the Love of It” Pepsi campaign.
Fuller said, “Now United is all about incredible young talent coming together to share their passion for music and dance, and to represent their unique backgrounds in a positive spirit. The MENA region has such rich and diverse musical influences. We are looking forward to finding extraordinary talent who will represent the region on a global stage, whether they are from Riyadh, Amman, Beirut, Cairo, or anywhere else in this wonderful part of the world. Pepsi have always inspired and enabled my ambitions, so they are the perfect partner for this unprecedented search.”
Now United and Pepsi are inviting potential group members from across the MENA to submit an audition video. Fuller and the group will then select the best candidates to attend a rigorous audition and boot camp planned for late January, from which one candidate will be chosen as Now United’s newest group member.
Submissions are being accepted until Sunday January 12, 2020. Invitations to participate in the audition bootcamp will be sent out shortly thereafter. The bootcamp is planned to take place at the end of January.
Applicants can submit their videos to http://search.nowunited.com/