Revealing their first ever combined campaign today, entitled All For You, the e-commerce platforms share a short film to underscore their respective world-class service, along with an enchanting behind-the-scenes gloss., directed by Christopher Barrett and Luke Taylor.
The campaign takes the viewer on a insiders’ journey of a package, re-imagined through a magical lens: models in chiffon gowns pluck garments from gliding rails, multicoloured butterflies become pocket squares and products are meticulously, individually hand-wrapped before embarking on the final stretch of their journey; the recipient.
“Our first joint campaign, highlights the year-round mission of our businesses: to deliver exceptional service and style to our customers around the globe, making them the ultimate online destinations for luxury gifting this holiday season.” Said Alison Loehnis, President of The Net-a-Porter Group. Enjoy their promise for yourself, now:
#AllForYou by Net-A-Porter and Mr Porter