Dates for the city’s highly anticipated annual summer super sale, Dubai Summer Surprises (DSS), have been announced. Running from 22 June – 2 August, the six-week long event plays host to a range of retail experiences, competitions and serious discounts.
“Dubai Summer Surprises is one of the most popular events of the Retail Calendar and we are excited to announce this year’s dates,” says Ahmed Al Khaja, CEO, Dubai Festivals and Retail Establishment (DFRE), an agency of Dubai Tourism. “Together with our partners across the emirate, we are putting the final touches to a jam-packed, six-week schedule of sales, retail promotions and events that we know will make Dubai the ultimate summer destination. We encourage residents to stick around for the summer and experience the full line-up of not-to-be-missed surprises we have in-store!”
2018 marks the 21st edition of the shopping festival, which is organized by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (Dubai Tourism).
Here are the most important dates for your diary:
22 June – DSS kicks off with a 12-hour super sale (12pm – 12am) where retail outlets will be offering up to 90 percent off.
23 June – ‘Deal of the Day’, which’ll offer shoppers an exclusive shopping deal, will run until 1 August. Each deal will only be announced 24-hours before launching.
Every Friday at 2am – Thanks to The Weekend Destination initiative, each week a different shopping mall across Dubai will offer an extended weekend of surprises, sales and entertainment.
2 August – The final weekend sale hits, giving shoppers their last 48-hours to nab a bargain.
Visit www.dubaisummersurprises.com for more.