Fatma Al Taher & Mthayel Al Ali
Fatma (left) is the founder of Nafs Designs, a fashion design company that creates classic abayas with a modern twist. "We founded NAFS seven years ago after being frustrated with the limited local abaya market," she tells BAZAAR. 'The brands were ridiculously expensive, limited in scope and didn’t define our style underneath the abaya." The Dubai-based designer is on a sartorial mission to change the norms of national dress.
Mthayel (right) is an influencer, entrepreneur and inspiration to many young women when she became one of the first Emiratis to join Instagram nearly 10 years ago, and posted pictures of her and her outfits, which was considered a very taboo subject back then. Since, she has gone on to open her content creation company Takhayyal and continues to break boundaries in the Arab world.