How Women Can Build Their Online Presence For Business

BY Shefali Karani / Dec 5 2019 / 13:17 PM

To build a personal or business brand, having a strong online presence is paramount. Here are three steps to follow if you want to start building it...

How Women Can Build Their Online Presence For Business

Technology is so engrained in our everyday lives that we can’t do without it. Imagine a day without using your smartphone. Impossible, right? That’s why it’s so important to build your own online presence in a way that works for you.

Step 1: Website

Have a website for your business or personal brand. A website is a good way for people to learn about who you are and what you do. You can have links to any publications about you and even links to your social media if you have any. Make sure it’s professional looking and matches what you’re doing. On my website, I have a link to an article written about my wedding by another online website. They talk about the Oscar de la Renta gown that I wore as well as the other outfits that I wore for my wedding like a customized outfit by Abu Jani Sandeep Khosla.

Le Buzz

Step 2: Social Media

It’s important to separate your personal social media accounts from your public social media accounts since your audience will be different on each platform. On your personal social media account, it’s mostly friends, family, and colleagues that see your posts. On your public social media accounts, it’s everyone. We need to be mindful of what we post publicly as well since those posts can make or break your public image. Don’t forget that even if you don’t have many likes and follows, other people who are already following and liking your posts are influenced by your posts. You don’t need to have public social media accounts to promote your brand, but it is helpful to have at least one public social media account as this can help you reach a whole new audience.

When I finished my TV interview with LMCTV in New York, they showcased my interview on YouTube as well as their website. I was interviewed on “The Feminist Perspective” show with fellow Columbia Business School classmate & TV host, Dr. Sophia N. Johnson. It was one of the first TV interviews I had done, but it went like a breeze. Wearing a gorgeous Dolce & Gabbana dress with Urban Outfitters’ lace stockings, and Tory Burch shoes, I was as confident as ever.


Step 3: Create a Buzz

Once you have your website and social media accounts setup, you then have to start creating some buzz online. Again, building up publicity does not mean how many likes or follows you get, but it means having engaging posts for your business or personal brand. What you represent online determines how the general public is going to view you.

Recently, Drexel University featured me in their Alumni Spotlight as a businesswoman and author of the book, Own It! Love What You Already Have. I wore a timeless DVF jacket with an Alice & Olivia shirt and a pair of AG jeans for the book cover photoshoot.

We all need to have a good online presence if we want to build a personal or business brand. Using the internet to grow your online presence helps create a good public image and also helps you reach a whole new audience. After all, we are all influencers.

Georgia de Lotz

All Images: Unsplash