Just In: Instagram Announces Another New Feature

BY Harper's Bazaar Arabia / Feb 15 2016 / 21:44 PM

Because we all needed another number to obsess over

Just In: Instagram Announces Another New Feature

All Instagram addicts know the power of the like count. Even though you know the selfie you posted is amazing, getting lots of likes from your friends is a nice plus. And now, there are reports that there will be a brand new number to overanalyse: the video view count. 

Soon, when you post a video to Instagram, you'll get to see how many views that video gets over time. The app is taking a cue from its parent company Facebook, which already shows a view count on all videos shared. And like Facebook, it'll count a "view" as three seconds watched, which isn't that high a bar, especially since videos start playing automatically.

Instagram announced that the feature will roll out within the next few weeks. You'll be able to see the view count right under your video, and then tap to see who viewed your video. But the view count takes the place of the like count, and you'll have to tap on the view count to see how many likes your video received.

According to TechCrunch, video watch time has gone up by 40% over the past six months, so it makes sense that users want to see that data for themselves. It's also likely a play to compete with competitors like Vine, YouTube, and Snapchat. If advertisers get to see how many views their videos get, they're more likely to buy video ads on Instagram. But the fringe benefit is that you can finally see how many people actually watch your videos instead of just double-tapping and moving on.

Via Harper's Bazaar UK