Instagram have today unveiled major new changes to your feed; instead of listing your feed chronologically - with the newest posts appearing first - Instagram will now rank posts based on popularity, using a new complex algorithm.
"You may be surprised to learn that people miss on average 70 percent of their feeds. As Instagram has grown, it's become harder to keep up with all the photos and videos people share," said Instagram in a statement.
"To improve your experience, your feed will soon be ordered to show the moments we believe you will care about the most. The order of photos and videos in your feed will be based on the likelihood you'll be interested in the content."
The new model is closely aligned with the one Instagram's parent company Facebook rolled out in 2009, but, if Twitter is anything to go by (which it is) people aren't exactly jumping for joy at the announcement.
No word as of yet when the changes will take place, but if this blog post is anything to go by, they are imminent.
Via Harper's Bazaar Australia