We were none too thrilled when Instagram introduced ads into our newsfeed, and now it appears that Snapchat is following their lead. The app is set to introduce advertising in between stories in the coming weeks.
Having partnered with movie studios, product manufacturers and clothing brands, AdWeek reports that video ads will soon start to appear in between your friends' stories. According to The Verge, the ads will only appear once you've finished watching one story and are about to move onto the next, and the app will give users the option to skip past them.
Whilst Snapchat has promised to not bombard its users with ads, the general public isn't overly keen on their addition to the app with many taking to Twitter to air their grievances. Will the company listen and retract the new feature? Unlikely, but then again, they more than anyone know that social media is a powerful tool. Stay tuned. - Maddison Glendinning