This Is How Much Christmas Shoppers Will Spend This Year

BY Maddison Glendinning / Oct 31 2016 / 20:44 PM

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This Is How Much Christmas Shoppers Will Spend This Year
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Not that we want to panic you, but there's currently less than eight weeks until Christmas, and a new study has shown that we're going to be spending big this year. 

A US study conducted by Adobe (which looked at one trillion visits to 4,500 e-commerce websites) predicts that Christmas shoppers will spend over Dhs334 billion this year alone over the festive season, which is up 11 per cent from last year, according to Fashionista. 

With several big shopping events on the calendar in the coming month, such as Cyber Monday on November 28 (which is reported to bring in an estimated Dhs12.3 billion) and Black Friday on November 25 (customers are estimated to spend Dhs11 billion on this day), and a broadened timeframe for purchases (five per cent of consumers are now purchasing gifts before November 1, and many are leaving it until the last minute close to Christmas Day - #guilty), it's no wonder we're on track for a record year. 

Additionally, and perhaps most interestingly, for the first time ever mobile shopping will surpass desktop. However, although the time spent on phones versus laptops will be higher, greater spends will happen on laptops. 

Participants in the study cited a wide choice of products, no queues and convenience as the reason why they chose online shopping over the traditional bricks and mortar experience. 

With the number of parcels that arrive daily at the Bazaar office, we will certainly be contributing to this year's spend. Happy shopping!