Multi-brand online retailer (and regular Bazaar team go-to site) ASOS unveiled its super-chic autumn/winter collection over lunch at Vida Downtown Dubai recently.
Metallics and intricate floral embroidery were key in the upcoming collection which ranged from casual jeans to evening dresses, covering all the must-have pieces for the season. There's a distinct runway feel to the entire collection, with elevated basics sitting alongside statement pieces that were made for Instagram.
The region's elite media and fashion influencers were gathered for an intimate lunch to celebrate the e-tailer's expanded presence in the region, and guests were given the opportunity to shop the new season collection on dedicated iPads throughout the day.
After a spot of shopping, guests were treated to a three-course lunch brimming with regional and international specials and enjoyed freshly squeezed juices as they dined.
The afternoon was a successful celebration of all thing style.