ASOS Hosts Dubai Lunch To Celebrate A/W16

BY Maddison Glendinning / Oct 5 2016 / 20:46 PM

Statement jeans, floral bombers and a generous dose of metallics made a collection full of this seasons staples

ASOS Hosts Dubai Lunch To Celebrate A/W16
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ASOS Hosts Dubai Lunch To Celebrate A/W16
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Adrian Currie, Andy Scott, Omar Salama and Ahmed El Sayed
ASOS Hosts Dubai Lunch To Celebrate A/W16
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Rosemin Manji
ASOS Hosts Dubai Lunch To Celebrate A/W16
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Jordan Grant and Maddison Glendinning
ASOS Hosts Dubai Lunch To Celebrate A/W16
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Soraya Pena Hennessy snaps a picture of the collection
ASOS Hosts Dubai Lunch To Celebrate A/W16
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Tala Ardalan
ASOS Hosts Dubai Lunch To Celebrate A/W16
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Marguerite Elias Kiwan chats with fellow guests
ASOS Hosts Dubai Lunch To Celebrate A/W16
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Noor Breish
ASOS Hosts Dubai Lunch To Celebrate A/W16
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ASOS Hosts Dubai Lunch To Celebrate A/W16
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ASOS Hosts Dubai Lunch To Celebrate A/W16
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Farrah Andrews, Donna Williams, Brooke Dallow and Chee Smith
ASOS Hosts Dubai Lunch To Celebrate A/W16
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The lunch setting
ASOS Hosts Dubai Lunch To Celebrate A/W16
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Gemma Deeks
ASOS Hosts Dubai Lunch To Celebrate A/W16
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ASOS Hosts Dubai Lunch To Celebrate A/W16
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Anna Brady
ASOS Hosts Dubai Lunch To Celebrate A/W16
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Paysley Ross
ASOS Hosts Dubai Lunch To Celebrate A/W16
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Nadine Ahlan
ASOS Hosts Dubai Lunch To Celebrate A/W16
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Lisa Rokny
ASOS Hosts Dubai Lunch To Celebrate A/W16
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Adam Scott browses the collection
ASOS Hosts Dubai Lunch To Celebrate A/W16
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ASOS Hosts Dubai Lunch To Celebrate A/W16
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Zarah Amira and Deema Al Asadi pose with a fellow guest
ASOS Hosts Dubai Lunch To Celebrate A/W16
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Nina Ali

Multi-brand online retailer (and regular Bazaar team go-to site) ASOS unveiled its super-chic autumn/winter collection over lunch at Vida Downtown Dubai recently.

Metallics and intricate floral embroidery were key in the upcoming collection which ranged from casual jeans to evening dresses, covering all the must-have pieces for the season. There's a distinct runway feel to the entire collection, with elevated basics sitting alongside statement pieces that were made for Instagram. 

The region's elite media and fashion influencers were gathered for an intimate lunch to celebrate the e-tailer's expanded presence in the region, and guests were given the opportunity to shop the new season collection on dedicated iPads throughout the day. 

After a spot of shopping, guests were treated to a three-course lunch brimming with regional and international specials and enjoyed freshly squeezed juices as they dined.

The afternoon was a successful celebration of all thing style.