Last week, it felt that everywhere you looked, especially if your eyes were glued to your Instagram feed, Bella Hadid was front and center, basking in the limelight. From wowing on the red carpet in Dior at Cannes to jetting down to Rome for the launch of Bulgari’s new fragrance, the model had a very happening few days. Add to that the unveiling of two major campaigns, one for Nike and one for Giuseppe Zanotti, and you’ll see how Gigi’s little sister has now fully come into her own.
But is there more to Bella’s recent exploits? Are we actually witnessing the unexpected and swift rise of the “little sisters” at the expense of their older siblings? Are the Instagirls becoming yesterday’s news and being replaced by younger blood?
Looking at recent events surrounding another sister act, it would seem so. Although Kendall Jenner was also in Cannes, cavorting on yachts and walking the red carpet, she’s still licking her wounds after a rocky patch that saw her mired in two major controversies: one about her cover of Vogue India, which was attacked on social media for using a Western model for its 10th anniversary issue; and the other following her role in a Pepsi protest-inspired video that was deemed insensitive and had to be pulled out by the soft drinks giant.
Meanwhile, her younger sister, Kylie, recently announced her own reality show, Life of Kylie, and is building an empire with her Kylie Cosmetics line, which is expanding very fast and causes a frenzy every time a new product drops.
While it’s too early to say whether we’re witnessing an actual seismic shift or this is just a flash in the pan, we’ll be here, watching and reporting. After all, there’s nothing like some sibling rivalry to keep us entertained.