Marie Kondo has unveiled an online store selling fashion and homewares. The decluttering guru, who rose to fame through her Netflix tidying show earlier this year, has launched 100 items that "spark joy".
Products include scented candles priced, Dhs320, tea scoops, Dhs200 and crumb brushes, Dhs90. The launch has been met with raised eyebrows on social media given that Kondo's ethos focuses on decluttering your home in the name of mental wellbeing.
However, the Japanese author and consultant says that she's not against buying new items for your home if they 'spark joy'. She asserts that her tidying method "isn't about getting rid of things".
"It's about heightening your sensitivity to what brings you joy," she said. "Once you've completed your tidying, there is room to welcome meaningful objects, people and experiences into your life."
Talking to the Wall Street Journal, Kondo said it was crucial to make responsible shopping choices that evoke a positive feeling.
"What's most important to me is that you surround yourself with items that spark joy," she said. "If the bowl that you're using currently sparks joy for you, I don't encourage replacing it at all."
From Harper's Bazaar UK