Moda Operandi Celebrates Expansion Into Middle Eastern Markets

BY Brian Timmer / Dec 13 2019 / 14:47 PM

Kuwaiti entrepreneur Farah Sultan hosts an intimate dinner in collaboration with the e-commerce platform

 Moda Operandi Celebrates Expansion Into Middle Eastern Markets
Aimee Parfait with host Farah Sultan

Designer, mum and businesswomen Farah Sultan opened her gorgeous private residence in Kuwait to host a beautifully intimate evening with a hand-picked guestlist in collaboration with Moda Operandi.

The celebration was held in honour of Moda Operandi's inclusion of Middle Eastern markets to its ever expanding e-commerce portfolio. The luxury shopping platform is transforming the way people discover and shop for designer fashion online with an innovative mix of commerce and content.


The evening marked the launch of Pre-Fall Trunkshow Season on Moda Operandi as collections currently walking the runways soon become available to purchase directly from their online platform.

moda operandi guest

The Moda Operandi Trunkshow model was inspired by a time when fashion collections were sold out of trunks before stores were even a thing. The platform aims to take this concept one step further - allowing users to place pre-orders online straight from the collections of leading designers and emerging brands. Some pieces purchased through these exclusive online activations are one-of-a-kind and exclusive to Moda.

Founded in 2010, Moda Operandi's mission is to make it easy for designers to grow their businesses and consumers to realize their personal style. Today, the platform carries more than 1,000 brands and designers across fashion, fine jewelry and home, and has raised nearly $300 million in funding from top-tier global investors.

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