As if this Thursday’s Saudi Arabia vs. Russia football match, which will kick off the 2018 FIFA World Cup, wasn’t exciting enough, six women from the Kingdom will make history as the first all-female group to represent the Green Falcons as part of the Coca-Cola Flagbearers Program.
All aged between 13 and 17-years old, each represent the future, values and character of the youth of Saudi Arabia. They will lead their national team out at the tournament in front of a global viewership of 300 million people.
“The-Coca Cola Company is a long-standing global partner of the FIFA World Cup and as such has the exclusive rights to the flag bearers program,” says Murat Ozgel, General Manager, Coca-Cola Company Middle East. “We are delighted to support the changes that are happening in Saudi Arabia and spread the message of inclusion, diversity and support by championing these Saudi girls who are role models for the future generation of the Kingdom.”
Last year, Saudi Arabia announced they were lifting the ban on women and children not being allowed into football stadiums. Riyadh were the first, inviting a mixed crowd into the stadium as part of Saudi Arabia’s National Day, with Jeddah and Dammam following in quick succession.
Saudi Arabia vs. Russia kicks off on Thursday 14 June at 7pm