Beyoncé's highly anticipated new tour, Formation, will kick off next week. To coincide with this, Chime For Change - a female empowerment campaign co-founded by the singer - has partnered with Global Citizen to launch a campaign against poverty, injustice and gender inequality.
'Stand In Formation' aims to encourage Beyoncé's fans to support programmes that create change for girls and women globally.
"As co-founder of Gucci's Chime For Change campaign, Beyoncé leads a global effort to convene, unite and strengthen the voices speaking out for girls and women around the world," Marco Bizarri, Gucci president and CEO said in a press release.
Fans who sign up online to become Global Citizens – and therefore 'Stand In Formation' – will be in with a chance of winning VIP tickets to the Formation shows in Houston, Los Angeles, New York, Detroit or London.
Find out more about the campaign and how to get involved here.
Via Harper's Bazaar UK