We can hardly believe that it's been eight years since Gywneth Paltrow first introduced her lifestyle concept Goop into our lives. And almost a decade later, it's continued to go from (activated charcoal and kale-fuelled) strength to strength.
Under the Goop umbrella currently sits the website, a clothing line and a range of beauty products, and now, the star has reportedly inked a deal to turn Goop into a print publication.
WWD reports that Gwyneth is partnering with Condé Nast to produce a quarterly issue that will mostly cover health and wellness (naturally), as well as fashion, travel and design. It will also reportedly have supporting digital and social content. The magazine is being pitched as a collectible and a spokesperson for the brand said its content will be "original and produced by Goop, while the creative is an artistic collaboration between Goop and Condé Nast."
The magazine was reportedly given the green light after Gwyneth had a conversation with long-time friend Anna Wintour. The actress told WWD that the magazine is "an opportunity for us to push our boundaries visually and deliver Goop's point of view to consumers in new, dynamic ways."
The first issue is due to hit newsstands in September.