If you've ever wanted to emulate the incredible success enjoyed by the Kardashian-Jenner clan, then you'll be pleased to know that come September you can be schooled, literally, in the art of all things business by the boss lady herself. Today, Kardashian matriarch and business manager extraordinaire Kris Jenner announced at a press conference in d3's Ginza Lounge that she would be launching the Legacy Business School (for which she will serve as chairwoman of the board) on Manhattan's iconic Fifth Avenue this coming September, with a UAE-based campus to follow.
"[The success of the Kardashians] could only have happened in the 21st century," she explained. "The formula for our family's success contains ingredients that couldn't have been anticipated only a decade ago. You've heard the saying that the only constant in life is change. What's remarkable is the speed of this change. Many of the old models and conventional wisdoms are breaking down. I've learned firsthand that achieving success in our current landscape is not only knowing who you are but being able to use that self-knowledge to build your single most important asset - yourself."
This notion of change, and what knowledge is now available, was the catalyst for the new school. "The old models of education simply cannot keep up with how fast the world is changing. Which is why when Alessandro [Nomalini, CEO of Legacy Business School] approached me with his new idea for a higher education, I was intrigued. He described a forward thinking, adaptive curriculum that's focused on real world success," Kris says.
Alessandro explained the school's focus further, adding, "A focus on fashion is essential. Legacy Business School will strongly lead the new fashion world. Learning is not only studying in a book, it's living and breathing entrepreneurship and fashion is something that comes from within. It's an art. We hope that Legacy Business School will lead the fashion world of tomorrow." The school is set to offer certificates in fashion, marketing, finance and entrepreneurship among others, with each course adapted to each student's individual needs.
Whilst the location of the Dubai-based campus is not yet known, Alessandro says of the region "Dubai is an incredible pool of students for fashion."
Kris told press this morning that "if it were the right fit" she'd consider opening up the companies she runs to the students for work experience. She also confirmed that she would pop in every now and then to give her own pieces of advice to the students, saying, "I love to mentor young people."
If your heart is set on a life with your name in lights, Kris jokes that she'll take 10 per cent before adding that it's not possible to make everyone famous. "It's about how hard that person is willing to work. It's all about having a work ethic," she says. You have to find what you really love to do and be serious about it. 90% of the time you're not going to be handed what you want, you have to work for it. That's what I've always told my kids."
Applications to the school are now open, and you can apply school by visiting legacyny.org. - Maddison Glendinning