NYFW Confirms That, Yes, Bright Hair Hues Are Still A Thing

BY Michaela Williams / Feb 15 2018 / 20:23 PM

Neon hair, don’t care

NYFW Confirms That, Yes, Bright Hair Hues Are Still A Thing

This season saw a veritable rainbow of hair colours appears on New York’s runways, a clear sign that an on-trend dye job is still a winning accessory.

Stylists at Sies Marjan tried out a reversal of the dipped-ends trend favoured by festival-goers, adding  pink and blue dyes to the models' centred parts, then combing the dye out from the crown of bleached-out hair for a 'bleed-out' effect.

There was almost a sadistic pleasure in the uniformity of the retro bowl cuts sported by a handful of models at Marc Jacobs, made more cartoonish by the dramatic hues. Redken Global Creative Director, Guido Palau, and Global Colour Creative Director, Josh Wood, teamed up to create a custom style in glossy black, with a flash of a contrasting shade emblazoned across each geometric chop job in a wide stripe. Not for the faint-hearted, the jewel tones varied from deep emerald and dark sapphire, to blackened ruby, for a moodier take on seasonal shades.

Josh Wood struck again at Alexander Wang, transforming Korean model EZ from an icy white blonde to a fiery redhead to lead the Wang gang out as the show's opener. The colourist said that the shade he was aiming for was deliberately bold and “not your meek and mild red”, choosing to not alter the model’s bleached out eyebrows as to keep attention on her red-orange pixie cut.


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Meanwhile, at Jeremy Scott, models were fitted with playful wigs for the designer’s The Fifth Element meets 90s toys nostalgia show. The candy-coloured hues included Gigi Hadid wearing a long bob in bright pink bubblegum, for a temporary take on the trend.


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