Unveiled at New York Fashion Week this year, Etihad have launched a unique travel program to cater to the jet-setting needs of the international fashion community.
Celebrating the launch with an invite-only dinner in New York, the party was co-hosted with Lauren Santo Domingo of online retailers Moda Operandi and saw guests including Emily Ratakowski and Marchesa designers Keren Craig and Georgina Chapman, (who have launhed their first ever store in Dubai), toast to the bespoke rewards system which will offer specialized travel benefits. Members of the Runway to Runway program are eligable to receive, amongst other advantages, preffered corporate rates, invites to exclusive fashion events, bespoke travel benefits and discounts on airfare for groups and cargo transport, especially when flying overseas for a photoshoot or Fashion Week appearance.
The scene is set at the launch of Etihad's Runway to Runway rewards program
Commenting on the launch of the program, Patrick Pierce, Vice President of Sponsorships at Etihad noted: "Etihad airways' commitment to fashion has taken another step forward with the launch of Runway to Runway, a travel program delivering practical benefits to our friends in fashion. Last year, Etihad Airways became the first global airline to align with and support fashion professionals. Very few industries travel as much as the fashion industry does, spending tens of millions annually. Etihad Airways is an ideal brand fit for this jet-set industry that is ambitious, innovative and remarkable - all characteristics exemplified by Etihad's world-renowned service and hospitality offering."
The dinner also celebrated the upcoming partnership between Etihad and Moda Operandi which will invite select designers from the luxury online retailers to Abu Dhabi in the coming months to support the designer's business objectives in a key global fashion market and raise awareness of their brand within the Middle East.
To finish off the intimate evening and commemorate the launch, Etihad Airways also gifted each dinner guest top tier Gold Status founding membership with ‘Runway to Runway’ and a complimentary Business Class return flight to Abu Dhabi. The height of accessories.
To register, visit the Etihad Guest portal and select 'Fashion' under profile preferences